Blog

From engineering and social activism to sales, leadership, and AI consulting — Prasanth’s non-linear career shows how being genuine, doing the right thing, and connecting people can become both your purpose and your profession.

AI shopping agents are starting to buy on behalf of customers. Here’s what agentic commerce means for retailers, marketplaces, and your technology stack.

A practical product management framework for eCommerce teams to align engineering, design, and commercial stakeholders around customer and business outcomes.

Learn how AI-powered product recommendations move beyond basic collaborative filtering to deliver relevant, high-converting experiences across your eCommerce journey.

When to build your own marketplace versus selling on existing platforms.

UCP is a universal commerce language that lets AI shopping agents talk to merchant systems in a consistent and secure way. One of the first serious attempts to create scalable infrastructure for agentic commerce.

Benefits and trade-offs of decoupling frontend from commerce backend.

Reducing abandonment with one-page checkout, guest checkout, and payment options.

Titles, images, descriptions, and pricing that win the buy box and attract buyers.

Our security mindset is still stuck in a pre-AI world. AI introduces completely new risks — memory poisoning, prompt injection, model extraction — that most organisations are unknowingly exposed to.

Strategies for solving the cold-start problem in two-sided marketplaces.

A practical guide for CTOs and digital leaders on integrating large language models into eCommerce search, support, and conversion journeys without overcomplicating your stack.