Product management in eCommerce requires aligning engineering, design, and business around customer value and commercial outcomes. Here's a practical framework.
Customer and Business Alignment
Start with customer problems and business goals. What friction hurts conversion? What features drive LTV? Use data and user research to prioritise. Avoid building features "because competitors have them."
Roadmap and Prioritisation
Balance features, technical debt, and operational needs. Use a prioritisation framework (e.g. RICE, ICE) and review regularly. Reserve capacity for unplanned work and platform improvements.
Cross-Functional Collaboration
Product, engineering, design, and commercial should share a single source of truth. Sync weekly on status, blockers, and priorities. Define "done" clearly—including QA, analytics, and rollout criteria.
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