Checkout abandonment remains a major profit leak. Here's how to optimise checkout in 2025.
One-Page Checkout
Reduce steps. Combine shipping and payment on one page where possible. Use accordions or sections to avoid overwhelming users. Test against multi-step.
Guest Checkout
Don't force account creation. Offer guest checkout prominently. Collect email for order confirmation and recovery. Invite to create account post-purchase.
Payment Options
Offer BNPL, digital wallets, and saved cards. Local payment methods for international. Trust badges and security cues. Optimise mobile payment flows.
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