Prioritising a roadmap is hard—especially when features, technical debt, and business demands compete for attention. Here's a framework that works for eCommerce.
Impact vs Effort
Score initiatives on impact (revenue, conversion, CX) and effort (time, risk). Prioritise high-impact, low-effort first. Deprioritise low-impact work even if it's easy.
Technical Debt
Allocate a share of capacity (e.g. 20–30%) to technical debt. Let engineering flag critical debt that blocks features or scalability. Avoid letting debt compound until a crisis.
Business Cycles
Align major launches with retail cycles (peak, sales, seasonal). Reserve capacity for unplanned work. Review and reprioritise monthly.
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