Product-market fit (PMF) means customers are pulling your product—retention is strong, growth is organic. Here's how to recognise it and what to do next.
Signals of PMF
Retention curves flatten (customers stick). NPS is high. Word of mouth and referrals grow. Sales cycles shorten. Customers describe the product in their own words and would be disappointed if it went away.
What to Do Next
Double down on distribution. Invest in marketing and sales. Scale the team and operations. Avoid the temptation to add features for every request—focus on the core.
If You Haven't Found PMF
Keep iterating. Talk to customers. Simplify. PMF often comes from a narrow segment or use case—find it before scaling.
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