Launching a marketplace or D2C brand? Here's what to build first for a lean MVP.
Core Loop
For marketplaces: can buyers find what they need and complete a purchase? Can sellers list and get paid? For D2C: can visitors browse, add to cart, and checkout? That's the core loop. Nail it before adding complexity.
What to Defer
Advanced search, personalisation, loyalty programmes, multi-currency, complex fulfilment—these can wait. Launch with manual processes if needed. Automate once you've validated demand.
Platform Choice
Shopify, WooCommerce, or BigCommerce for D2C. Custom or headless for marketplaces. Choose based on speed to market, not hypothetical scale.
Need help with MVP and launch strategy? Get in touch with Rely Tech Serve.