Mobile drives most eCommerce traffic. Here's how to optimise for conversion on small screens.
Mobile-First Design
Design for mobile first. Touch targets, readable text, fast load. Test on real devices. Responsive or adaptive.
App vs Web
Native apps: push notifications, offline, performance. Web: no install, shareable, simpler. PWAs bridge the gap. Choose based on use case and resources.
Conversion
Simplify checkout. Offer guest checkout. Use autofill and saved details. Digital wallets (Apple Pay, Google Pay). One-tap checkout where possible.
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