Should you sell on marketplaces (Amazon, eBay) or go direct-to-consumer (D2C)? Many brands do both. Here's how to choose and balance.
Marketplaces
Reach and traffic. Amazon, eBay, Etsy. Fees apply. Less control over brand and experience. Best for volume and discovery.
D2C
Own customer and data. Higher margin. Full control over experience. Requires driving your own traffic. Best for brand and retention.
Hybrid
Use marketplaces for reach, D2C for margin and brand. Sync inventory. Optimise each channel. Use IMS to manage complexity.
Rely Tech Serve helps with channel strategy. Contact us for support.