Marketplace search and ranking algorithms determine which products surface for buyers. Understanding how they work helps sellers optimise.
Ranking Factors
Relevance (query, attributes), performance (conversion, feedback), and business factors (fees, fulfillment). Each marketplace weights differently. Amazon emphasises conversion; eBay emphasises seller performance.
What Sellers Can Do
Optimise titles, images, and descriptions for search. Improve conversion and feedback. Use promoted listings for visibility. Follow platform best practices.
Platform Differences
Amazon: A9/A10 algorithm, sponsored ads, FBA boost. eBay: relevance and seller rating. Etsy: SEO and engagement. Each platform has its own playbook.
Rely Tech Serve helps sellers optimise marketplace visibility. Contact us for support.