Marketplace monetisation typically combines transaction fees, subscriptions, and advertising. Here's what works and what to avoid.
Transaction Fees
Take a percentage of GMV (e.g. 5–15%). Aligns incentives—you earn when sellers earn. Avoid fees that are too high; they drive sellers to competitors. Consider tiered fees.
Subscriptions
Monthly or annual fees for sellers. Predictable revenue. Use for premium features or lower transaction fees. Good for high-volume sellers.
Advertising
Promoted listings and sponsored search. Scales with GMV. Don't let ads hurt relevance—balance monetisation and UX.
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