Personalisation improves conversion and LTV. Here's the journey from basic to advanced.
Basic
Segment-based: show different content by segment (new vs returning, high vs low value). Rule-based recommendations ("customers who bought X also bought Y").
Advanced
ML-based recommendations: collaborative filtering, content-based, hybrid. Personalised search and ranking. Dynamic content (banners, copy) by user. Requires data and engineering.
Privacy and Consent
Respect opt-outs. Use first-party data. Comply with GDPR and CCPA. Personalisation without consent is risky.
Rely Tech Serve helps with personalisation strategy. Contact us for support.