Google Analytics is just the start. eCommerce teams need attribution, cohorts, and LTV.
Attribution
Which channels drive conversions? First-touch, last-touch, or multi-touch. Use GA4, Triple Whale, or Northbeam. Understand incrementality, not just correlation.
Cohort Analysis
Track retention and revenue by cohort (signup or first purchase month). See if product changes improve long-term behaviour. LTV by cohort is the gold standard.
LTV and CAC
Lifetime value vs customer acquisition cost. LTV/CAC ratio of 3:1 or higher is healthy. Segment by channel and cohort. Optimise for profitable growth.
Rely Tech Serve helps with eCommerce analytics. Contact us for support.