Direct-to-consumer (D2C) brands need a cohesive tech stack. Here's what you need to scale in 2024.
Commerce
Shopify, WooCommerce, or BigCommerce for storefront. Headless if you need custom UX. Integrate with ERP and PIM for product data.
Marketing and Analytics
Email (Klaviyo, Postmark), SMS (Twilio, Attentive), attribution (Triple Whale, Northbeam). Analytics: GA4, Mixpanel, or Amplitude. CDP for unified customer view.
Operations
OMS or 3PL for fulfillment. Inventory sync. Returns management. Customer service (Zendesk, Gorgias).
Rely Tech Serve helps D2C brands with tech stack strategy. Contact us for support.