Abandoned cart recovery recovers lost sales. Here's how to automate and optimise.
Email Flows
Trigger first email within 1 hour. Follow up at 24 hours and 72 hours. Personalise with cart contents and images. Include clear CTA and discount (optional).
SMS
SMS has higher open rates. Use for high-value carts or opted-in customers. Shorter copy, direct link. Comply with opt-in rules.
Timing and Copy
Test send times. Urgency ("your cart is waiting") works. Remind of benefits. Offer help ("questions? reply to this email"). A/B test subject lines and content.
Rely Tech Serve helps with cart recovery automation. Contact us for support.